Dana Al-Jundi is a Clinical Nutrition Specialist licensed by the Saudi Commission for Health Specialties and Ministry of Public Health in Lebanon, with an MBA in Innovation & Entrepreneurship from the International University of Applied Sciences (2025) and a B.Sc. in Nutrition & Dietetics from the American University of Beirut (2008). With over 15 years of experience in clinical nutrition, wellness coaching, program design, and community health education, she has combined her scientific background with entrepreneurial vision to create innovative and sustainable solutions in healthcare.

She is the founder of Dietlicious F!T, a lifestyle concept that merges enjoyable food with sustainable fitness, and the entrepreneur behind Wellness on Wheels (WOW) with the integrated Flo into Wellness application. WOW is a mobile, tech-enabled wellness clinic that delivers personalized nutrition counseling, body composition analysis, and immersive AR/VR visualization experiences directly to the community. The Flo into Wellness behavioral app further enhances this model by integrating neuroscience-informed visualization, breathing techniques, NLP-based affirmations, and personalized meal plans to support long-term lifestyle change. Wellness on Wheels reimagines weight management and wellness delivery. It is a scalable hybrid business model combining mobile services with digital subscriptions, and the investment potential for expanding into urban markets. By lowering barriers to wellness access and addressing rising lifestyle diseases through technology and behavioral science, Dana’s work demonstrates how innovation can achieve both impact and sustainability.