Mrs. Dana Al Jundi

Speaker

Startup Wellness on Wheels- WOW

Riyadh, Saudi Arabia

Biografie

Dana Al-Jundi is a Clinical Nutrition Specialist licensed by the Saudi Commission for Health Specialties and Ministry of Public Health in Lebanon, with an MBA in Innovation & Entrepreneurship from the International University of Applied Sciences (2025) and a B.Sc. in Nutrition & Dietetics from the American University of Beirut (2008). With over 15 years of experience in clinical nutrition, wellness coaching, program design, and community health education, she has combined her scientific background with entrepreneurial vision to create innovative and sustainable solutions in healthcare.

She is the founder of Dietlicious F!T, a lifestyle concept that merges enjoyable food with sustainable fitness, and the entrepreneur behind Wellness on Wheels (WOW) with the integrated Flo into Wellness application. WOW is a mobile, tech-enabled wellness clinic that delivers personalized nutrition counseling, body composition analysis, and immersive AR/VR visualization experiences directly to the community. The Flo into Wellness behavioral app further enhances this model by integrating neuroscience-informed visualization, breathing techniques, NLP-based affirmations, and personalized meal plans to support long-term lifestyle change. Wellness on Wheels reimagines weight management and wellness delivery. It is a scalable hybrid business model combining mobile services with digital subscriptions, and the investment potential for expanding into urban markets. By lowering barriers to wellness access and addressing rising lifestyle diseases through technology and behavioral science, Dana’s work demonstrates how innovation can achieve both impact and sustainability.

“In healthcare, vision is the cloud whereas innovation is the rain that sustains life.”
- Mrs. Dana Al Jundi

Infos zum Unternehmen

Wellness on Wheels (WOW) with Flo into Wellness application is an innovative startup born from the evolution of Dietlicious Fit. While Dietlicious Fit initially offered structured meal plans and diet regimens, it became clear that rigid, one-size-fits-all approaches often fail to create lasting change, and many communities remain underserved in accessing holistic wellness support. Through research, design thinking, and continuous development during the MBA program, WOW has evolved into a mobile, community-driven wellness solution that addresses these gaps. By combining personalized nutrition counseling, advanced body composition analysis, and immersive behavioral tools such as visualization, affirmations, and the Flo into Wellness app, WOW empowers individuals to embrace healthy habits in a way that suits their unique needs. At its core, WOW aims to provide sustainable solutions that not only promote long-term lifestyle change but also foster community engagement, ensuring that every individual, regardless of access or background can take charge of their wellness journey.