IdeaCrux Affinity - Chalk Without Compromise

The Problem with Conventional Liquid Chalk: 1/3 of the 44 million climbers have sensitive or dry skin, but conventional liquid chalks fail to accommodate them. This is due to drying isopropyl alcohol, which worsens issues like cracks and dryness. Furthermore, alcohol can cause an immense burning sensation when applied to the skin. Additionally, some liquid chalks contain synthetic resins that can clog rock pores and damage climbing surfaces, making holds difficult to grip onto. There are many more problems caused by the usage of conventional liquid chalk, which is why we have created Crux Affinity. The Solution: Crux Affinity's Liquid Chalk is a revolutionary, skin-friendly solution for climbers, formulated without harsh alcohols or synthetic resins. Made with a base of magnesium carbonate and infused with soothing tea tree oil, this innovative chalk provides optimal, long-lasting grip while caring for dry, sensitive skin. Designed to elevate the climbing experience, Crux Affinity's liquid chalk glides on smoothly, absorbs quickly, and leaves hands ready to perform - all with an eco-conscious approach that protects both the user and the environment. Ingredients: 1. Magnesium Carbonate (~70%): The primary active ingredient that provides excellent grip and absorption of sweat. It's the core compound found in climbing chalk. 2. Water (~25%): Serves as the base for the liquid formula, allowing for easy and even application. 3. Hydroxypropyl starch phosphate (~3%): A natural and sustainable thickening agent that gives the liquid chalk a smooth, creamy texture. 4. Ethylhexylglycerin (~0.5%): A gentle, skin-nourishing preservative that helps maintain the product's integrity without irritation. 5. Potassium Sorbate (~0.3%): The primary preservative that keeps the formula fresh and prevents bacterial growth. 6. Tea Tree Oil (~1%): A natural antiseptic and skin-soothing ingredient that helps care for climbers' hands.

I specialize in entrepreneurship and product innovation, skills I have honed through business case competitions and school work. These endeavors have deepened my understanding of the business world and refined my strategic thinking. In my view, a successful entrepreneur is not solely defined by personal financial gain, but by their ability to pioneer and uplift an entire industry for the greater good of society. To achieve this, one must have a visionary perspective of the market, not just for the next few years, but for decades to come. I strive to embody this pioneering spirit by rigorously researching evolving consumer needs and leveraging that knowledge to create innovative products that drive positive change. Whether it's identifying trends, designing user-centric solutions, or strategizing for long-term growth, I am committed to bringing this visionary approach to my customers. I hope to inspire and guide them towards a future where they not only succeed, but also contribute meaningfully to societal progress.