Guy Kawasaki, The Art of the Start

Guy Kawasaki's ‘The Art of the Start’ is an essential guide for founders, offering practical advice on starting a business. Kawasaki emphasises the importance of an action-oriented approach that focuses on creating value and meaning rather than getting lost in planning and forecasting. The book teaches how to achieve maximum impact with minimum effort by focusing on the core aspects of entrepreneurship: Positioning, pitching, writing a business plan, attracting investors, and cultivating a unique entrepreneurial culture.