This summary beautifully captures the essence of The Art of the Start 2.0. As someone working with grassroots entrepreneurs, I especially appreciate the emphasis on making meaning and starting with what you have. The MAT framework and 10/20/30 rule are game changers for pitching. Every aspiring changemaker should watch this. Thanks for breaking it down so clearly 🙌 #Entrepreneurship #StartWithPurpose

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Guy Kawasaki's &lsquo;The Art of the Start&rsquo; is an essential guide for founders, offering practical advice on starting a business. Kawasaki emphasises the importance of an action-oriented approach that focuses on creating value and meaning rather than getting lost in planning and forecasting. The book teaches how to achieve maximum impact with minimum effort by focusing on the core aspects of entrepreneurship: Positioning, pitching, writing a business plan, attracting investors, and cultivating a unique entrepreneurial culture.
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Guy Kawasaki, The Art of the Start

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