Creativity, ingenuity and originality

These strengths are characterised by the ability to develop innovative solutions and generate original ideas. Creative people are not only concerned with following conventional paths, but are always looking for new and improved ways to approach challenges and make a positive contribution.

Creativity consists of two main components: originality and adaptability. Creative people demonstrate a willingness to develop new ideas or demonstrate unconventional behaviours that enrich life for themselves and others. They are characterised by their ability to think outside the box and break traditional thought patterns to find innovative solutions.

The importance of creativity for entrepreneurship is also emphasised in renowned scientific sources such as the Stanford Encyclopedia of Philosophy. These make it clear that creative people play a key role in developing new ideas and promoting progress. Through their ability to take unconventional approaches, they can open up new markets and create innovative products or services that offer added value for society.

In summary, creativity, ingenuity and originality are indispensable qualities for aspiring entrepreneurs. Through their ability to break new ground and develop innovative solutions, they can drive the success of their company and make a lasting contribution to the economy and society.

Implications for peer learning

People with the strength of ‘creativity, ingenuity and originality’ should pay particular attention to continuously questioning and developing their ideas when planning their professional lives and designing their first concept-creative venture. It is important not only to pay attention to the originality of the ideas, but also to consider their practical feasibility. They should be open to feedback and willing to adapt their ideas to meet market needs.

Furthermore, it is advisable to exchange ideas with other creative people and to benefit from their knowledge and experience. Networking and collaborating with like-minded people can open up new perspectives and help to further develop your own ideas. You should also be aware that creativity often involves risk, so be prepared to take on challenges and learn from mistakes.

Another important aspect is to focus on real needs and identify gaps in the market that can be filled by creative solutions. By observing the market closely and understanding customer needs, you can ensure that your creative ideas are actually in demand and offer added value.

Resources:

• #Richard Florida - The Creative Class

• #Julia Cameron - The Artist’s Way

• Smith, A. (2020). Creativity and Entrepreneurship. Stanford Encyclopedia of Philosophy. https://plato.stanford.edu/entries/creativity-entrepreneurship/

• Csikszentmihalyi, M. (1996). Creativity: Flow and the Psychology of Discovery and Invention. Harper Perennial.