Mastery: Robert Greene

“Mastery: The Modern Machiavellian” by Robert Greene is a comprehensive work that explores the principles and processes of mastery in various areas of life. In this book, Greene explores the ways and strategies that historical and contemporary masters have used in their respective fields to achieve extraordinary skill and depth of knowledge.

For concept-creative entrepreneurship as conceptualized by Professor Günter Faltin, “Mastery” offers valuable insights. It emphasizes the importance of deep, focused learning, long-term perspective, and developing a unique niche or approach. These principles are crucial for entrepreneurs looking to develop innovative and sustainable business models, as they emphasize the need to go beyond superficial trends and gain real, in-depth expertise in their field.