Prof. Dr. Mike Hoffmeister worked in international sales at Volkswagen AG for over 12 years, among others as a district sales manager in the Arab Gulf states and as head of personnel development and training for sales staff at the Volkswagen sales organisation.

Since 2003, Hoffmeister has been teaching international business and management at the Faculty of Business at Ostfalia University of Applied Sciences in Wolfsburg.

Since suffering a stroke in 2014, Hoffmeister has focused his teaching and research on the field of happiness research. Together with Nelson Mandela University, Hoffmeister conducts research on the topic: “Impact of culture on happiness at work.” He gives lectures, seminars and workshops on intercultural competence, positive leadership and happiness at conferences, in companies and at universities in Germany and abroad.

He also organises the annual public Ostfalia discussion series ‘Happiness and a Fulfilled Life’. Hoffmeister is a founding member and member of the board of trustees of the International Friendship Circle Wolfsburg e.V.  

Hoffmeister studied “Positive Psychology and Coaching” in a master programme of the DHGS University in Berlin from 2022 until 2024 – in keeping with the spirit of ‘lifelong learning makes you happy’.

Hoffmeister represents the Faculty of Business in the steering committee of the Wolfsburg Health Region. He has been an active member of the Rotary Club Gifhorn-Wolfsburg since 2009.

His motto: ‘Cultural diversity enriches life!’