Organic alone is not enough
In the beginning, it was just a thought: that perhaps tea trade could be organized in a completely different way than in the traditional forms and that high quality could be offered at a lower price. The idea gave rise to the Tea Campaign. With the tea campaign, Prof. Günter Faltin and his students wanted to show how intelligent management works. Only one type of tea, but the best. Sale only in bulk packs to save transport routes, storage costs and packaging material. No intermediate trade. Instead, fair payment of producers, organic quality and financing of the conservation project SERVE in Darjeeling.
Unbeatable in terms of quality, price and above all transparency: because good quality at a reasonable price was not enough for Prof. Faltin. Like no other company, the tea campaign stands for transparency. This concerns traceability, information on residues, but also the issue of price calculation. At the beginning of each campaign, the laboratory results are published, as well as an exemplary advance calculation of the tea price (example of this is the picture on the left).
The tea campaign has thus been a pioneer in the field of consumer education since 1985. More and more people want detailed information about the things they want to buy. They want to know where exactly the products come from, under what conditions they are produced, what they contain and how they get there. But today, Prof. Faltin is not really concerned with tea per se: the tea campaign is intended to serve as an example of how to be successful on the market with an innovative business model that is still fair to all those involved. Imitators are not only welcome, but are even supported by the work of the Entrepreneurship Foundation initiated by Prof. Faltin.
LIVE TALK on 06.07. at 12 o'clock
A company always means responsibility: towards the people who are affected by it as well as towards the environment.
Since 1985, the Tea Campaign has shown that beneficial trade is possible for consumers and producers alike.
In the areas of sustainability and transparency, the tea campaign reports not only on the origin of its teas, but also on life in the tea gardens and openly addresses the challenges facing the tea trade in the 21st century.
In our next LIVE TALK you will get an insight into the work and philosophy of Teekampagne, which has become the largest single importer of Darjeeling tea in the world.
On 06.07. at 12 o'clock we will talk with Thomas Räuchle-Gehrig, Managing Director of Teekmpagne, and Dr. Kathrin Gassert, Head of Business Development, about history, developments and challenges.
This year at the Entrepreneurship Summit, we also have a special highlight for all tea connoisseurs: the tea campaign will provide our visitors with first-class tea. And tea expert Peter Rohrsen will be on hand to answer your questions about tea.
6 FUN FACTS ABOUT TEA
1. tea on place 2
Tea is the most popular beverage in the world after water. In Germany 28 liters of tea are drunk per person and year, preferably black tea.
2. does tea help against caries?
The answer is yes. Black and green tea contain fluorides, which help ward off tooth decay, as well as polyphenols, micronutrients from plant foods that help kill bacteria. Of course, this positive effect is only true until you add additives like sugar, honey, lemon, etc.
3. slurp? Yes, by all means!
In this country it is frowned upon, but in Japan it is considered good manners. Sipping tea is by no means rude, but traditional.
In unserem nächsten LIVE TALK bekommt ihr einen Einblick in die Arbeit und Philosophie der Teekampagne, die sich mittlerweile zum größten einzelnen Importeur von Darjeeling Tee in der Welt entwickelt hat.
Am 06.07. um 12 Uhr sprechen wir mit Thomas Räuchle-Gehrig, Geschäftsführer der Teekmpagne, und Dr. Kathrin Gassert, Head of Business Development, über Geschichte, Entwicklungen und Herausforderungen.
4. tea as a means of payment
The so-called tea money was used in many regions of China until the 20th century. For this purpose, the tea leaves were pressed into bars, also called tea brick money. The tea bricks weighed between one and two kilograms and their value could be determined by their coinage.
5. cooking with tea?
Ever marinated meat and fish in tea? There are various combinations that harmonize well with each other: Black tea goes particularly well with beef and pork while green tea is especially good for marinating fish.
6. MiF or TiF?
These are not new file formats, but the distinction commonly made in England between "Tea in First" or "Milk in First", i.e. whether one prefers to pour milk or tea into the pot first. We recommend avoiding milk altogether when drinking tea. Both milk and lemon impair the taste of really good tea too much.
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