Winfried Kretschmer about „Wir sind das Kapital”
By Entrepreneurship Campus
What is „the next big thing”?
The next disruptive innovation, the next technological breakthrough, the next brilliant idea? People have become accustomed to thinking of innovation in such breakthrough categories. But it is probably quite different: innovation consists first and foremost in the recombination of what already exists. And its paths are tortuous. If you want to create something new, you have to be able to work in the limbo of uncertainty, says Germany's best-known entrepreneurship professor. And he puts personality at the centre. Being an innovator means: „It's about yourself.” says Winfried Kretschmer - from changeX, the online medium for future ideas, new economy, innovation - about the new book „Wir sind das Kapital” by Prof. Günter Faltin.
The growing problems of our time can no longer be solved by conventional means. Today, entrepreneurs with convincing and sustainable business concepts are in demand. Never before in history has it been so accessible to found a company, or even to play in the concert of the greats. Günter Faltin has succeeded in creating a great book - for founders, the self-employed and companies. He offers a precise and very systematic method: Entrepreneurial Design. With it, one learns to become active in a meaningful way and to be successful precisely because of that. More modest when it comes to the consumption of resources. More ambitious when it comes to living a successful life. We are the capital. The great think tank for entrepreneurs: from the first idea to the fully developed concept. So that we can start to do business more intelligently.
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