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Unlocking the Invisible Goldmine: Monetizing Intangibles for Profit, Brand Power & Stakeholder Value
workshop

Unlocking the Invisible Goldmine: Monetizing Intangibles for Profit, Brand Power & Stakeholder Value

11 October 25
16:15-17:15 (Europe/Berlin Time)
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Participation

This program item/event is part of the main event: Entrepreneurship Summit 2025. To participate, access to the main event is required.  Also, we highly encourage you to register a Campus account, by doing so you'll be able to access event recordings & other benefits.

Event Description

Discover how purpose-driven businesses can turn hidden intangible assets into cash, brand strength, and stakeholder value. This workshop uses practical examples from companies in the USA and Europe to show how aligning policies and practices with strategy and markets unlocks financially auditable gains and sustainable growth.

This workshop explores how purpose-driven start-ups, small businesses and investors can identify, manage and increase their current and future value through their (often hidden) intangible assets.

Using the IC Compass, we transform a business's processes and practices into quantifiable intangible assets that deliver measurable financial and brand gains. Case examples from companies in the USA and Europe show how these intangibles—when aligned with stakeholder needs, strategy, and market opportunities—become measurable current and future assets that appear on your balance sheet. For businesses with a mission beyond profit, this approach drives overall prosperity including investment readiness, sustainable growth, and shared value creation across employees, customers, partners, communities, and the environment.

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